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Top Ways on How to Build a Coaching Culture at Workplace (2020 Guide)

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Creating a coaching culture in your organization - Coach-To-Transformation

  • 80%

    of people who receive coaching report increased self-confidence,

  • Over 70%

    benefit from improved work performance, relationships, and more effective communication skills.

  • And 86%

    of companies report that they recouped their investment on coaching and more.

(Source - ICF Global Coaching Client Study Final Report June 2009)

Every individual can benefit from Coaching. Coaching is an increasingly popular way of developing people. This is the era of Democratising coaching and making it available to all in a Managerial and Supervisory positions- an era of Creating a Coaching Culture. As it helps manage change and create future leaders that have a vision and mission to give your Organization an edge over competition.

Coaching has an impact on Individual, team and Organizational performance. Equipping our Leaders, including Managers and supervisors with Coaching skills is critical to building a culture of Feedforward conversations for continuous learning and growth. What works for an individual may not work for another, hence creating a culture where each employee is treated as an individual and heard and respected will definitely lead to team and Organisational success. Organizations with an active coaching culture will have more engaged and empowered employees. These employees feel a connect with the Organization and tend to have a longer work tenure.

What is a Coaching Culture?

Erstwhile Organizations operated primarily on a tell method or follow-the-leader method. Employees were told by their leaders what to do and how to do it. In today’s time the ‘tell’ method of functioning could be ineffective. What we in-turn need to adopt is the ‘ask’ method of adult learning.

A coaching culture is about nurturing and developing the talent in your organization and optimally utilising their potential. A culture that offers a safe place for communication to create trust, creativity, interpersonal skills, continuous learning resulting in an engaged and energized workforce.
Creating a coaching culture builds learning agility in an Organization and creates resilience to face the ongoing challenges in employees.

How to build a coaching culture in an Organization?

Globally 3 coaching modalities exist and Coach-To-Transformation creates all these 3 coaching modalities in your organization through its creating a Coaching culture intervention

We create 3 coaching pillars through this intervention
  • 01

    External Coach Practitioner

  • 02

    Internal Coach Practitioner

  • 03

    Manager as a Coach

Aware -

Leadership team becomes aware of

  • Existing everyday culture of the organization that is seen and observed

  • Individual visions that each of the leadership member have about the organization

This is achieved in 2 ways:

  • Pre-Implementation surveys across all levels

  • 1×1 conversations of external coaches with the leadership team

  • Understand

    Leadership team understands the alignments required to be created for achieving the business objectives and growth.

  • Implement

    Leaders, managers and employees undergo coach training and start practicing coaching conversations across organizations.

What are the Outcomes of Creating a Coaching Culture in workplace?

  • Coaching made available on a regular basis as a structured approach rather than an adhoc process.

  • Investment is only required for training the employees as access to coaching increases multi-fold without any
    costs in future.

  • The entire organization starts using coaching as the basis for conversations which impacts the organizations
    productivity and motivation levels.

  • Coach-To-Transformation also supports program management and in research on impact of coaching.

Who should enrol for this program?

Organizations looking at creating a Culture of People Development and willing to invest 1 to 3 years in the process
should look at Creating a Coaching Culture.

Organizational Benefits of developing a Coaching Culture

  • Accelerated Leadership Development

  • Democratising coaching to all

  • Helps in succession planning and creating the next level of leaders

  • Foster a culture of belongingness and trust and sharing best practices

  • Creates a culture of learning agility

  • Improves employee motivation

  • Helps individuals identify their strength and areas of development

  • Creates a deep sense of self awareness

  • Improves communication and relationship


(Frequently Asked Questions)

Yes, Of course! Coaching is an effective change tool and available to all to benefit from. Every Organization can opt for this solution and this journey will be completely customised to suit your Organizational requirement.
We at Coach-To-Transformation strongly believe that “Leaders aren’t born they are made – Vince Lombardi” and that every leader CAN and MUST learn the skill of coaching. We believe that everybody can coach.
This intervention can be planned and executed over a period of 1-1.5 years
CTT’s Creating a Coaching Culture program involves creating Internal Coaches in an Organization who will carry out the coaching conversations within the Organization to continue the coaching practices. CTT has an internally developed software that can aid in scheduling, tracking and reporting internal coaching conversations. This software can be used to ensure coaching conversations are planned and executed effectively.
There are several ways of measuring outcome from a coaching intervention. Coach-To-Transformation will articulate the program objective at the beginning of the intervention and measure outcome on the agreed objectives. Outcome measures may include:
Improved productivity – Individual, Team or Organizational
Change in Behaviour – Competency mapping and measure pre and post assessments
Expanded Creativity – New product or solution development
Improved Service Levels – Customer Satisfaction, improved employee engagement

Enquire Now

At Coach-to-transformation we understand every Organization is unique and so are its people and their needs. All our Coaching Programs are completely customisable and can be curated around your specific issues and time at hand.

We are happy and passionate about having a coaching conversation.
Please contact us for further details.


    Enquire Now
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