Why Coaching

Executive Coaching and Leadership Coaching is important and brings about

  • Fresh perspectives on personal challenges,
  • Enhanced decision-making skills,
  • Greater interpersonal effectiveness,
  • And increased confidence.

And, the list does not end there. It also leads to appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.

In a coaching partnership, the client is in control and is responsible for proactively directing their lives. The whole concept behind coaching is that you are hiring someone to supportively hold you accountable for getting what you want. You decide what that is!

A coach is someone who cares that people create what they say they want, that they follow through when they choose. The coach is there to hold people accountable and keep them moving forward to ward their dreams and goals.

How can you determine if coaching is right for you?

To determine whether you or your company could benefit from coaching, start by summarising what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.
As Laura Whitworth says in the book “Co-Active Coaching”: “People come to coaching because they want things to be different. They are looking for a change or they have important goals to reach. They are motivated to achieve specific goals: to run a business, to sell more, to become a better team player. They come to coaching in order to be more effective or more satisfied at work. or they want to create more order and balance in their lives. Sometimes people want more from life—more peace of mind, more simplicity, more joy. And sometimes they want less—less confusion, less stress, less financial pressure. In general, they come to coaching because they want a better quality of life—more fulfilment, better balance—or a different process for accomplishing their life desires.”
Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. If the answer is yes, then coaching may be a beneficial way to grow and develop.

ROI from Coaching

A Manchester study showed that a combination of change oriented coaching and growth oriented coaching resulted in an average Return on Investment of 5.7 times the initial investment.


The fundamental belief of the coaching process is that the client has all the answers or they can find the answer. The coach does not provide the answers; the coach asks questions and invites discovery. Whenever the client believes that the answers can be bought prepackaged from someone or somewhere else, they end up finding solutions which don’t fit their needs or/hence not taken up by them as their own responsibility.

We follow the coaching process outlined by International Coaching Federation (ICF).

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.